![]() ![]() This is where digital printing comes into its own. That said, there is no point in printing a large quantity if you will not use them. Err on the side of ordering more than you need. The greater the quantity you print, the more the set-up cost is diminished, and the cheaper the unit cost becomes. ![]() Will keeping the numbers down reduce my print marketing costs? Try not to skimp on the cost of paper it can make an enormous difference to the look, the feel and the overall image of the material that represents your organisation.īack to top 5. Ask the printer to show you some samples. The options, if you include laminates, gloss and matt finishes, varnishes, and so on, can be confusing. Coated art papers are most expensive but provide a polished feel to the finished job. The paper quality can make a huge difference to the look of the finished job - as well as to the price. Does the quality or type of paper I choose make much difference to my print marketing materials? Double-check every name, phone number, web and email address, price and product code.īack to top 4.Get someone else to read and check every word as well. Check proofs away from the printer's premises.Insist on seeing a proof before giving the go-ahead to print.No printer will be able to rescue an amateurish shot. Use professional imagery or photographs.Provide clear, written instructions to the printer.Make sure your leaflet or brochure has all the necessary contact information.If you're not used to buying print, you can save yourself time and money by thinking ahead and checking everything thoroughly. Order enough copies - it's cheaper to order a longer run while the job is on the machine than to go back for more later. Match the quality to your target market and the positioning of your product or service. What do I need to bear in mind when ordering print marketing materials?ĭon't order print without being absolutely clear what you are ordering. Once the printer has the necessary artwork, your print job should not usually take more than a week, depending on the complexity of the work and the size of the print run required.īack to top 3. ![]() However, they will charge you professional rates, too. You can do this yourself, use a freelance copywriter or go to a marketing agency - which will employ professional writers. Graphic designers are good at producing eye-catching designs, but will not generally write copy. They will have more flair and are likely to know where to get the printing done, according to the quality required and the budget available. How do I get my catalogue or leaflets designed?Īlthough some printers offer a design service, in general it's better to go to an independent graphic designer. If you're serious about a premium quality design and print job, where the focus is on the content rather than the production, it might be best to avoid high-street print shops and look for a marketing or communications agency or a large, full-service printer. ![]() Not all printers have a design facility so check first. The quality of colour printing in particular can vary.Īll printing requires some degree of design and the production of original artwork. Ask to see copies of similar print jobs first to ensure they can meet your quality requirements. It's also likely that your local high-street business print and copy shop can offer a service for both posters and brochures, but this will depend on the quantity you require and the exact specification. Some printers specialise in particular printing methods. Does it matter which type of printer I use for my print marketing materials? What happens if I am not satisfied with the quality of my marketing literature once it has been printed?ġ.Who's responsible for proof-reading marketing materials before they are printed?.How late in the process can I make changes to my marketing materials?.Will colour prints reproduce adequately when I print my marketing materials?.Where can I get the photographs I need for my print marketing materials?.I only need a box or two of brochures.Does the quality or type of paper I choose make much difference to my print marketing materials?.What do I need to bear in mind when ordering print marketing materials?.How do I get my catalogue or leaflets designed?.Does it matter which type of printer I use for my print marketing materials?.Ten FAQs people ask about printing marketing materials. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |